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All about Teambuilding & Event Management

Some of significant points to organize a successful event and festival (part 1)

Some of significant points to organize a successful event and festival (part 1)

An important step in planning a successful community-wide event is to write objectives or goals for the project.

The list of objectives should basically outline what is going to be done, who is going to do it, who will benefit, and what specific results are desired. Having a written list of objectives will help planners keep within the boundaries of their goals and will help recruit individuals and groups who identify with the planners' specific aims.

The list of objectives also is an important evaluation tool-a yardstick by which to measure the event's success. Objectives provide a focus for the entire planning process and should be determined before moving ahead with the project.


If you have multiple goals, list them in order of importance so your perspective will not be lost. By setting priorities, you increase your chances of accomplishing the most important goals. If you don't set priorities, you can spread yourself too thin in an effort to reach every objective, and odds are you will wind up meeting none of them.

Your strategy needs to address long term goals and immediate plans-both at the same time. Do not put these off until the last minute. Planning includes a realistic budget. Even though this will be a task for the finance committee, each committee needs to submit their individual budget.
Choosing a Theme and Name It's not good enough to hold a plain generic event anymore. The event must have a theme-a main idea or concept to provide a solid base for a variety of interesting and promotable activities. Develop a theme that gives your event a unique identity and prevents it from being a carbon copy of other events. The theme should be indigenous to the community's personality, legends, natural beauty, or other attraction.

  • The theme gives the event an overall focus.
  • The themes give the participating groups a common point from which they can develop a cohesive program of activities.
  • The theme gives the event structure.
  • A catchy theme makes publicity much easier.

Whatever the theme, it must be something to which the local community can relate and that is either unique or has enough interest to attract visitors. Because events seldom are instant successes in drawing tourists from outside the region, planners need to ensure that the theme and activities of the event will attract local residents as well.

Event themes can be categorized into several general types:

An event's name should be one of its best selling points. It needs to be catchy, memorable, and tied in with the event's theme. The name also needs to be short, but that may not always be the case.

There's something to be said for choosing an unusual or even bizarre name; people certainly seem to notice it. The "Irons Ox Market and Flea Roast" resulted when the words "market" and "roast" were transposed. No doubt this festival owes a good deal of its success to a rather uncommon title. One last thing to remember about names: try to pick one that can be used year after year. It's one way of helping the event become a local tradition and establish good public relations over time. Also, by sticking with the same name, many of the event's signs, banners, and other promotional material can be used again. Do not overlook these money-saving strategies.

Tip: Don't hesitate to contact other established event organizations - our company Hanoi ETV Media & Travel who have already worked their way through the rules and regulations and know how to avoid the detours and pitfalls. Usually they are more than willing to share their expertise and contacts.

Hanoi ETV Media & Travel is a leading company in Hanoi providing many team building programs and incentives for many groups.

HANOI ETV MEDIA AND TRAVEL JOINT STOCK COMPANY (ETV HANOI., JSC)
Headquarter: 57 Luong Ngoc Quyen street, Hoan Kiem, Hanoi, Vietnam
Office address: 125 Kham Thien street, Ba Dinh, Hanoi, Vietnam
Tel+84 (4) 3935 2617+84 (4) 3935 2617/ 667 18813/ 3926 4834/ - Fax: +84 (4) 3935 2618
Hotline:  09 6264 1166 (Ms Yen)  (24 hours - 7 days)
Skype/ Yahoo: etv_yen
Website: www.hanoiteambuilding.com
 

 


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